The Health Product Market During A Recession - 3 Methods For Optimism And Product Positioning

With all the economic system hurtling downward, it is not much of a question of if the overall economy will affect your company - but to what extent. Nevertheless, in case you are selling health solutions, you have got several reasons to be hopeful. In fact, protein powder the health product market has got a story of remaining strong despite dips in the economy. Plus the reasons behind this particular staying power bodes well for health products today.

A recently available survey conducted by Nutrition Business Journal and Avero Research discovered that 98 % of American households pay out at least a part of the budgets of theirs on foods which are healthy. And better yet, on average customers reported spending fifty one % of their household food budget on foods that are healthy.
Now granted, this survey was done in May 2008, prior to the true financial travails started, however when you look deeper into consumer thinking, you'll find 3 important factors to feel more positive about your quality of life business' prospects over the next few months.

Moreover, these three reasons provide great ways to position your products for the altered consumer mindset:

Optimism Reason #1

Optimism Reason #1
People notice overall health like a smart investment: This election showed a lot more than ever that men and women are hurting financially as an immediate result of health issues. And as the Avero poll above demonstrates, individuals are applying health, specifically preventative health, as a criteria for where to place their bucks.

People see health like a smart investment:
All the more telling, folks see better health as an asset in the careers of theirs. As Cara Morrison reported in the comprehensive report of her for Packaged Facts, Sport Nutritionals for Active Lifestyles in the US, sports nutrition products aren't only utilized by people for sports performance improvement but increasingly for better performance outside of the fitness center. The advantages of increased energy, greater acuity and even better physical look resonate with users looking for to perform better at work.
And on the corporate side, corporations are rewarding workers for health that is good as well as investing in individual trainers and gyms to assist them attain it - since they understand just how much this pays off.

Placement Tip #1

Optimism Reason #2

Men and women latch onto health as a product they're able to control:

Positioning Tip #2

Optimism Reason #3

Health care items can be smart and satisfying indulgences:

Placement Tip #3

For more ideas on how to strategically market your overall health products during a recession,